Nudge — Everything handled. Nothing on your plate.

Nudge opens to a first group soon. Put your name down.

AI that anticipates · real people who deliver

Everything handled. Nothing on your plate.

There's a second job nobody signed up for: the bookings, the renewals, the returns, the deal-with-it-later pile. Nudge clears it before it becomes a to-do.

One email when we open. Nothing else, ever.

nudge Tue 1 Sep

Morning, Katie.

Three things I can take off you today.

🚗

MOT due on the 19th

Tuesday 9am at Chepstow Motors - your usual slot.

Book it Another time
🎁

Mum's birthday, 12 days

Three ideas under £60, all delivered by the 12th.

See ideas
🔧

Plumber attending at 2pm

Dan from Wye Valley Plumbing. He'll ring when he's ten minutes away.

In hand
The second job

None of it is hard. All of it is yours.

Each one takes ten minutes. Together they take your evenings.

Book the MOT Chase the refund Book the car service Find a plumber Cancel the free trial Buy Mum's birthday present Return the wrong-size boots Rebook the dentist Sort the parking permit Track the missing parcel Ring the vet Order the passport photos Get the boiler serviced Book the haircut Claim on the warranty Wait in for the delivery Fill in the school form Book the eye test

Nudge picks these up before you've thought about them.

How it works

Machine speed, human care.

You tell it once. After that it's the one keeping track.

01

Tell us once

Your garage, your dentist, the size you take, the brands you'd rather avoid, who's worth remembering in October. Ten minutes of setup, then never again.

02

Nudge gets ahead of it

Renewals, MOTs, birthdays, that thing you said you'd deal with - it's watching the calendar so you don't have to, and it has a plan drafted before you'd have remembered.

03

You say yes, or you don't

One tap and it's handled. Say no and it finds another way. Nothing happens without you, and nothing waits on you either.

The AI does the volume

Booking, comparing, form-filling, chasing, remembering - the parts that are only tedious. It works at three in the morning, which is when most of this piles up anyway.

Real people do the rest

Some things need a phone call, a judgment, or someone who'll be politely persistent with a call centre. That's a person on our team, not a chatbot pretending to be one.

What we handle

The whole boring half of life.

If it's admin, it's ours. If it needs your opinion, we'll ask - once.

🚗

Car & home

MOTs, services, the boiler, the leaking thing you've been ignoring, finding a tradesperson who actually turns up.

📅

Appointments

Dentist, GP, optician, haircut, the dog's jabs - booked into slots that actually suit you, and rebooked when life moves.

🔁

Renewal reminders

Broadband, subscriptions, memberships, warranties, road tax. We track what's coming up and put the dates and options in front of you.

🎁

Gifts & occasions

Birthdays, anniversaries, the thank-you you keep meaning to send. Remembered early, chosen well, delivered on time.

✈️

Travel & days out

Flights, trains, hotels, restaurants and tickets. Options that fit your budget and your taste, held while you decide.

📦

Returns & refunds

The wrong size, the broken thing, the charge you didn't recognise. Chased until it's resolved, without you writing a single email.

📄

Forms & paperwork

Permits, applications, renewals, school forms and the DVLA. Pre-filled with what we already know, ready for your signature.

🔍

The research

Which cot, which builder, which broadband, which day is cheapest to fly. Three good options and a recommendation, not forty tabs.

For employers

The benefit your team feels every day.

Most wellbeing perks get used once and forgotten. This one gets used on a Tuesday, because the MOT is still due whether or not there's a deadline on Friday. Give people their evenings back and you get their attention during the day.

Talk to us about teams
Used daily Not a portal nobody logs into
Every role Life admin isn't a seniority thing
Visible value People can name what it did for them
Questions

The things people ask first.

Am I talking to a robot or a person?

Both, and we'll never pretend otherwise. The AI does the anticipating, the admin and the volume — it's fast and it doesn't forget. When something needs a phone call, a judgment or a bit of charm, a real person on our team picks it up. You'll always know which is which.

What can't Nudge do?

Two things. Anything regulated — we don't advise on, arrange, amend or cancel financial products, so insurance, mortgages, loans, investments and bank accounts stay with you and your provider.

And anything that has to be you: signing contracts, medical decisions, or anything needing your ID in person.

How much of my information do you need?

As much or as little as you want to give. More detail means better anticipation, but you can start with your calendar and a car registration.

Is my data safe?

It's stored encrypted, it's never sold, and it's never used to train anything. Our people see only what they need to complete a task you've approved.

What will it cost?

We're setting pricing now. It will be a straightforward monthly membership with no per-task charges — and everyone on the waitlist gets the founding rate.

When does it open?

We're opening to a small first group before a wider launch. Join the waitlist and we'll email you once — when there's a place for you.

Feel lighter.

Join the waitlist. We'll email once, when there's a place for you.

No spam, no newsletter, no drip campaign.